Old Spice sells deodorant, after-shave, and body wash right? Hogwash! They sell ‘lady-getting’, and right now…. they sell comedy.
This new “The Man Your Man Could Smell Like” ad campaign is a great mix of ridiculousness and genius. A good looking, svelte, black man goes from being in a shower, to on a boat, to on a horse, in 30 seconds… offering theatre tickets and diamonds to your lady along the way. All playing off the exaggerated, almost sarcastic idea that your man switching to Old Spice body wash will instantly turn him into the man of your dreams, yacht included. Not a single person watching these commercial takes even a glimmer of truth about the product claims to heart, and that’s just fine by Old Spice. The spots have been parodied all over television… the first one has been viewed 7.7 million times on youtube… and “I’m on a horse” is undoubtedly becoming part of daily conversation for guys in college and beyond. Is this destined for the immortal ranks of “where’s the beef”, “hey mikey, he likes it”, or “got milk?”?
I think it’s hilarious and can’t get enough, but I wonder if it’s selling body wash. Anyone know?
I totally believe it….when’s your birthday Penguin, I’ll get you some as long as I get boat privileges.