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Branding & Business

• 04.12.10
  “I’m On A Horse” Branding & Business, Music, Movies, & Media | (1)

  Old Spice sells deodorant, after-shave, and body wash right?  Hogwash!  They sell 'lady-getting', and right now.... they sell comedy. This new "The Man Your Man Could Smell Like" ad campaign is a great mix of ridiculousness and genius.  A good looking, svelte, black man goes from being in a shower, to on a boat, to on a horse, in 30 seconds... offering theatre tickets and diamonds to your lady along the way.   All playing off the exaggerated, almost sarcastic idea that your man switching to Old Spice body wash will instantly turn him into the man of your dreams, yacht ...
• 01.23.09
  Past Inaugurals Branding & Business | (0)

  I know I've been heavy on the politics, and I promise that will subside... but come on, it's a pretty big week in politics.  I make no apologies. After Tuesday, I got on a little kick out of watching the inaugural addresses of some of our past Presidents.  It shows where they were at, and where the country was at, at the beginnings of their time in office.  Knowing what ended up taking place during their years in office makes their initial perspectives all the more interesting to hear.  I just thought it'd be cool to have a few of them ...
• 01.21.09
  Welcome to the White House… Branding & Business | (0)

  No, this is not my personal letter to our newly elected President (though I will likely write one of those in the not too distant future). The title of this blog is the official page title on the brand new Whitehouse Website that popped up online within minutes of Barack Obama's swearing in on Tuesday. "Welcome to the Whitehouse" are the words being said to the American people, and to people all around the world who can just as easily access the new site from the world-wide web... and these words are being said by our new President and ...