“I’m On A Horse”
Branding & Business, Music, Movies, & Media | (1)
Old Spice sells deodorant, after-shave, and body wash right? Hogwash! They sell 'lady-getting', and right now.... they sell comedy.
This new "The Man Your Man Could Smell Like" ad campaign is a great mix of ridiculousness and genius. A good looking, svelte, black man goes from being in a shower, to on a boat, to on a horse, in 30 seconds... offering theatre tickets and diamonds to your lady along the way. All playing off the exaggerated, almost sarcastic idea that your man switching to Old Spice body wash will instantly turn him into the man of your dreams, yacht ...