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• 03.21.11
  5 Years Tweet by… social media | (0)

  Twitter founder Jack Dorsey sent the (now monumental) first tweet on March 21st 2006.... which means that Twitter turns 5 years old today.  That may seem like a long time to many people who have just discovered the Twitterverse in the past year or two, but it's pretty astonishing growth rate considering their current reach. Today, there are just under 1 Billion tweets sent and about 500,000 new accounts created on Twitter each week.  This is impressive in and of itself, but more so when you know that it took the platform 3 years, 2 months, and 1 day to reach it's ...
• 03.18.11
  Social Media Checklist social media | (0)

  Are you and your company ready to get actively involved in social media? It's not really an action item decided in the boardroom... it's a conscious mindset shift about how you work, and even about what exactly 'work' is. Here's a checklist to see if you're ready: • Are you prepared to make changes to your company's culture and reinvent the use of office time? • Are you ready to be open about two-way dialogue instead of the one-way dialogue we're all used to? • Are you willing to listen, understand, and possibly grant what your audience is seeking from you online? • Are ...
• 03.16.11
  3 Bits of Secret Sauce from SXSX social media | (0)

  I just arrived back from four long days at the 2011 South by Southwest conference in Austin, TX. Aside from learning that late nights on 6th Street and Iron Works BBQ will put a damper on your exercise schedule, I can break down my takeaway into three fragmented nuggets of media gold: 1. Digital media and marketing can no longer be viewed as a segment of your brands marketing plan, it IS your marketing plan. "Traditional marketing" methods may still be required to insure your minimum daily impressions or to reach a specific target demo, but this is now the outlier. ...