Trying and Succeeding

When did people begin exaggerating the difference between trying and succeeding?

Creating a wedge between honest effort and the hopeful result.

The growing viewpoint that something is not worth doing unless one knows he can succeed in the endeavor, wrongly measures “success” only by the intended result.

It fails to recognize effort and growth as the successes they are, and it doesn’t allot for the doors we unlock, unexpectedly, along the way.

When a set goal is not reached, we need to ask ourselves “was this worth the effort even though I didn’t succeed in the way I hoped and planned?”

The point is not the answer to this question but realizing that this is always a question worth asking.

Meeting’s Canceled 

The relative convenience of a meeting time has a direct inverse correlation to how much notice you should give someone if you plan to cancel or alter it.

For example, if you schedule a meeting with your team for 11am and you realize at 10:30 that the meeting is unnecessary or not possible for whatever reason… if you scratch it, everyone’s probably fine. They might even be happy. It’s the first half of a work day. Surprise, they just scored an empty 30 minute block to fill with other work, or an early lunch. This is especially ok if the meeting was just scheduled this morning or yesterday. If it’s been on the books for a week, it sucks a little because attendees have had to take it into consideration when building out their schedules.

On the other side, let’s say you schedule a call for midnight (it happens in startup life – probably more often than we’d like). Now, unless you’re a college freshman, that is not a “convenient” time. So, if you realize you’re going to have to cancel or push that midnight call, you better tell the other members before they throw off their circadian rhythm or set an alarm to wake up in the middle of the night. Canceling at 11:50pm is worse than having the call as scheduled even if you know you can’t hope to accomplish more than an item or two. This same thing applies to a 6am mtg.

Time is our most valuable resource. Respect others’ time and they will respect you as a person. Don’t, and they won’t. And they shouldn’t.

3 Bits of Secret Sauce from SXSX

I just arrived back from four long days at the 2011 South by Southwest conference in Austin, TX. Aside from learning that late nights on 6th Street and Iron Works BBQ will put a damper on your exercise schedule, I can break down my takeaway into three fragmented nuggets of media gold:

1. Digital media and marketing can no longer be viewed as a segment of your brands marketing plan, it IS your marketing plan. “Traditional marketing” methods may still be required to insure your minimum daily impressions or to reach a specific target demo, but this is now the outlier. The classic mediums may have reach guarantee, but by the sheer existence of circulation numbers, they lack hope for scalability. When it comes to content mediums, the rule has become the exception.Watch Full Movie Online Streaming Online and Download

2. is blowing up for a reason. How influential is your perspective, your persona, your social identity on the web? To be more clear, how important is your online mojo to you… and how important is it to marketers and brands? I cant answer for you but I can tell you the marketers reply is VERY IMPORTANT. Influence quotients make it possible to pointedly target the elusive and most desirable customer segment, influencers. And as social media monetizes, this will become all the more vital.

3. Social Media, specifically lbs and mobile web, really is the wild west right now. A handful of folks got in early enough and developed powerful brand partnerships that let their initiatives automatically scale, but even those guys are still usually throwing spaghetti at walls. Some of the digital world/real world convergence blows my mind, and some causes me to wonder about either my own sanity or that of the participating public. I mean, how long can people go on collecting imaginary badges and purchasing digital in-game items before they realize they could be exerting that energy and spending those dollars on their own REAL LIVES? I have to think, not long.

Nugget #4 about SXSW would be GO! I think everyone who’s even remotely interested in or actively consuming interactive media, film, or music should experience sxsw. It’s a flight and a few days for a ton of perspective on today and the foreseeable future.